Yes on DD!

Measure DD: Preschool for All SSF

Hand-drawn illustration of 20 stick-figure people of different heights, body size, and color, all holding hands
Josh Becker, California State Senate (District 13)

There’s been a lot of back and forth on this campaign, but the bottom line is it’s what’s best for South City kids. I’m proud to support Measure DD.

Josh Becker

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California State Senator (District 13)

Campaign sign with "Yes on DD" in purple sans serif font, with a child's turquoise handprint, set against a bright yellow sky. Below, a horizontal line of brightly colored, stylized stick people hold hands. At bottom, the words "Preschool for All" (in white) and "South San Francisco" (all caps in yellow) are superimposed on cartoon-like purple hills evoking South City's skyline.

Measure DD Endorsed by the San Mateo County Democratic Party!

Logo of the San Mateo County Democratic Party. At left, the abbreviation "SMC" (in orange sans-serif all caps) "DEM" (in white sans-serif all caps) is set against a navy blue square. To the right, on a white background is the name of the organization in two lines, with "San Mateo County" (navy blue all-caps) on top and "Democrats" (larger, orange all-caps).

Endorsed by 4Cs and both local unions for child care workers!

Placed on the ballot by 5700+ South City voters who support Preschool for All!

Measure DD supporters and their families enjoy a sunny day at Orange Memorial Park (October 1, 2022). © Heidi Alletzhauser Photography
James Coleman, smiling young man with short dark hair and dark suit jacket, in front of a light-colored government building

I’m proud to be an early supporter of this initiative that would raise teacher wages and guarantee high-quality, universal child care and early childhood education for all South City families.

James Coleman

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South San Francisco City Councilmember (District 4)

South City families Need Preschool

Measure DD provides high-quality Preschool for All

We believe every child in South San Francisco deserves a good start in life, regardless of their family’s ability to pay. 

We know that high-quality preschool prepares our kids to succeed in kindergarten and beyond.

But South San Francisco is facing a huge preschool shortage. In fact, the City’s high-quality public preschool program has a four-year waitlist of more than 700 children. Working families who don’t win a spot have no choice but to find a private provider—oftentimes in a different city—and pay at least $16,000/year in tuition per child. And other kids can’t attend preschool at all.

Measure DD will finally get South City kids off the waitlist by funding Preschool for All, plus a living wage for preschool workers.

When South City residents vote Yes on Measure DD by November 8th, we will

  • guarantee FREE high-quality preschool to every child aged 2.5 to 5 years old whose family lives or works in SSF
  • stabilize and expand the preschool workforce by providing a living wage to all early care and education (ECE) workers
  • empower every South City family to choose the preschool program that works best for their unique needs

Measure DD will be funded by taxing the largest commercial offices in town, NOT homeowners or small businesses.

After all, big corporations ought to pay their fair share to make South San Francisco a great place to work AND a great place to live.

Support Preschool for All SSF—Vote YES on Measure DD!

Read Our Plan for Measure DD
Measure DD is a grassroots citizens' initiative with 100+ volunteers. And 5700+ voters signed our petition.
Measure DD funds quality preschool for 3000+ kids in South City. Working families save $1800 every month.
Measure DD also guarantees preschool teachers & child care workers a living wage of about $70,000 per year!
The choice is clear: corporations should pay their fair share by funding preschool for every kid in South City!
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The most expansive and progressive measure for early care ever, this campaign would set the highest bar in the country for progressive preschool policies.
Photograph of Margaret Brodkin, smiling woman with short brown hair, glasses, colorful jewelry, and a purple top.
Margaret Brodkin
Founder and Director, Funding the Next Generation

Who's Opposing Measure DD?

Someone’s Spending $440,000+ on Attack Ads!

South City voters, you’ve seen those nasty attack ads from the corporate opposition. Someone’s out to misinform voters about our grassroots campaign and block preschool for thousands of children. (Plus, they’re spending money so fast that it’s impossible to keep our infographics up to date.)

Don’t fall for corporate lies! Learn the facts about Measure DD.

Photo of 4Cs of San Mateo County's executive director, David Fleishman.

4Cs [Child Care Coordinating Council] supports Measure DD because we believe all children should have access to high-quality early care and education programs and that the early childhood workforce should be paid livable wages in line with the value of their work! 

4Cs strongly condemns the inflammatory attacks on child care being circulated by the opponents of Measure DD, specifically regarding the safety of child care programs in South San Francisco and in-license exempt care.

David Fleishman

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4Cs of San Mateo County

4Cs supports South San Francisco Measure DD because we believe all children should have access to high quality early care and education programs and that the early childhood workforce should be paid livable wages in line with the value of their work! Measure DD will provide free child care and preschool to all families with children 2.5 - 5 years old and ensure that the workforce supporting them are paid a livable age. 4Cs strongly condemns the inflammatory attacks on child care being circulated by the opponents of Measure DD, specifically regarding the safety of child care programs in South San Francisco and in-license exempt care. The majority of Measure DD funding will support free family access to programs that are already in existence in South San Francisco, a city that is known for both its high-quality early childhood programs and its strong support of the early childhood field. The opponent claims of funding “unsafe, unregulated childcare” is a thinly-veiled reference to legally license exempt care that is an important part of the mixed delivery system that is necessary to maximize parent choice and meet family needs. Legally license exempt care includes many high quality parent co-op programs and many before and after school programs. Measure DD also have many safeguards embedded to ensure that all DD-funded programs will be safe. These include: 1) a required year-long planning process including a needs assessment and the creation of an implementation plan which the City Council will have authority over approving; 2) a required regular independent evaluation of the entire program; 3) mandated quarterly and annual reports to the City Council and the public about all aspects of the program, including finances and quality; 4) a City Council appointed 7 - 9 member Oversight Committee (that includes two Rec and Park employees and two other childcare providers) that has oversight of all aspects of the program and a mandate to have regular public hearings and reports on the program; 5) a City Council selected administrative agency with at least 5 years of experience in the child care field after issuing an RPF; 6) participating child care entities must apply to be part of the program; and 7) the city will be able to place additional quality requirements on those participating if they choose. We hope that South San Franciscans will vote for Measure DD. It is in line with their recently completed Early Learning Master Plan and will serve as a model for the county, state, and country. We also hope that all county residents will recognize and condemn the abhorrent use of vitriolic attacks on the child care field itself, put forth for political gain and influence. Lastly, we hope this will be a catalyst for a county-wide measure that will provide free early care and education to all children 0-5 while ensuring livable wages for the early childhood workforce. David Fleishman, Executive Director, 4Cs of San Mateo County
Find Out WHO's Blocking Preschool for All

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Hand-drawn illustration of 20 stick-figure people of different heights, body size, and color, all holding hands