Measure DD: Preschool for All SSF


There’s been a lot of back and forth on this campaign, but the bottom line is it’s what’s best for South City kids. I’m proud to support Measure DD.
Josh Becker
-California State Senator (District 13)

Measure DD Endorsed by the San Mateo County Democratic Party!
Endorsed by 4Cs and both local unions for child care workers!



Placed on the ballot by 5700+ South City voters who support Preschool for All!


I’m proud to be an early supporter of this initiative that would raise teacher wages and guarantee high-quality, universal child care and early childhood education for all South City families.
James Coleman
-South San Francisco City Councilmember (District 4)
South City families Need Preschool
Measure DD provides high-quality Preschool for All
We believe every child in South San Francisco deserves a good start in life, regardless of their family’s ability to pay.
We know that high-quality preschool prepares our kids to succeed in kindergarten and beyond.
But South San Francisco is facing a huge preschool shortage. In fact, the City’s high-quality public preschool program has a four-year waitlist of more than 700 children. Working families who don’t win a spot have no choice but to find a private provider—oftentimes in a different city—and pay at least $16,000/year in tuition per child. And other kids can’t attend preschool at all.
Measure DD will finally get South City kids off the waitlist by funding Preschool for All, plus a living wage for preschool workers.
When South City residents vote Yes on Measure DD by November 8th, we will
- guarantee FREE high-quality preschool to every child aged 2.5 to 5 years old whose family lives or works in SSF
- stabilize and expand the preschool workforce by providing a living wage to all early care and education (ECE) workers
- empower every South City family to choose the preschool program that works best for their unique needs
Measure DD will be funded by taxing the largest commercial offices in town, NOT homeowners or small businesses.
After all, big corporations ought to pay their fair share to make South San Francisco a great place to work AND a great place to live.
Support Preschool for All SSF—Vote YES on Measure DD!





Who's Opposing Measure DD?
Someone’s Spending $440,000+ on Attack Ads!
South City voters, you’ve seen those nasty attack ads from the corporate opposition. Someone’s out to misinform voters about our grassroots campaign and block preschool for thousands of children. (Plus, they’re spending money so fast that it’s impossible to keep our infographics up to date.)
Don’t fall for corporate lies! Learn the facts about Measure DD.

4Cs [Child Care Coordinating Council] supports Measure DD because we believe all children should have access to high-quality early care and education programs and that the early childhood workforce should be paid livable wages in line with the value of their work!
4Cs strongly condemns the inflammatory attacks on child care being circulated by the opponents of Measure DD, specifically regarding the safety of child care programs in South San Francisco and in-license exempt care.

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