Our Plan

Our Plan: Provide Preschool for All SSF!

Hand-drawn illustration of 20 stick-figure people of different heights, body size, and color, all holding hands

Yes on Measure DD! Preschool for All

Measure DD, also known as the Early Care and Education for All South San Francisco campaign, solves the affordable child care shortage in South City by creating a sustainable, high-quality public Preschool for All program. 

  1. The City of South San Francisco will cover all the costs of preschool and early care, without complicated means testingfor every child aged 2.5 to 5 years old whose family lives or works in South City.
  2. Measure DD fully funds South City’s trusted early care and education (ECE) programs—including Parks & Recreation programs, centers, in-home care providers, and family child care providers—so that they can sustainably expand enrollment, hire more staff, and pay their skilled workers fairly.
  3. Preschool for All will be entirely funded by a modest parcel tax on the largest commercial office parcels in town. Measure DD will raise tens of millions of dollars of new, dedicated revenue every year—with NO cost to homeowners or small business owners.

Core Principles of Preschool for All

Measure DD will fully fund South San Francisco’s Child Care Master Plan and create a collaborative, city-wide Preschool for All program guided by three core principles: (1) early education is a human right, (2) workers deserve a living wage, and (3) wealthy corporations must pay their fair share.

Early Education is a Human Right

Every child deserves a good start in life, regardless of their family’s ability to pay. 

Preschool for children aged 2.5 to 5 years old should be free at the point of service, just like our public K-12 school system.

Once South City’s broad range of preschool programs are fully funded, every child will be guaranteed a place, and every family can choose the learning environment that works best for their unique needs.

Workers Deserve a Living Wage

Preschool teachers and early childhood caregivers should be able to live in the neighborhoods they serve. 

In San Mateo County, the average full-time early care and education (ECE) worker barely earns enough to cover housing, let alone preschool for their own children.

To solve this inequity, we will raise the wage floor for ECE workers to 230% of South City’s minimum wage, and provide access to union representation and benefits.


Wealthy Corporations Must Pay Their Fair Share

South City’s biggest corporations can easily fund Preschool for All.

A modest new tax on the largest commercial office parcels in town will bring in tens of millions of new annual funds that will be directly invested in our youngest children. Providing preschool to working families is a smart investment in South City’s future—and wealthy corporations can make it happen with just a fraction of their huge profits. 

Hand-drawn illustration of 20 stick-figure people of different heights, body size, and color, all holding hands